Marketing Campaign

I designed the creative direction and visuals for BSC News’s "1 Million Treasure Hunt" marketing campaign, which successfully grew the platform’s social followership from 750K to over 1.2 million. The campaign was gamified, featuring custom-designed characters and elemental key icons that represented various tasks users could complete to unlock rewards. These assets were used across social media, landing pages, and promotional banners to create a cohesive and engaging narrative. The unique visual system not only captured attention but also made task progression feel intuitive and fun, contributing to a massive spike in participation and audience growth.